In recent years, alternative tourism types have emerged with the changes in the tourist profile, the inability of mass tourism to meet the increasing demands and the demand of societies for different tourism options from the sea-sun-sand trio. While alternative tourism resources enable tourists to meet different cultures and nature, they also provide economic support to the people of the region. Therefore, alternative tourism supports natural, cultural, social and economic sustainability.

In this study, protection-oriented sustainable tourism types were determined on the basis of the landscape characteristics of Ürünlü Neighbourhood of Ibradı district of Antalya province and its immediate surroundings. For this purpose, firstly, the potential of the region for sustainable development within the scope of the tourism sector with its historical, cultural and natural values has been revealed. As a result, highland tourism, cave tourism, trekking, agritourism and cultural tourism activities have been proposed. Basing tourism policies on unique landscape resources can contribute to the protection of natural and cultural features. Designing the necessary administrative framework, financial infrastructure and human resources for the applicability and sustainability of such a contribution together with local potentials is fundamental for local rural development.